OTA Institute: Purple Cow Academy

Description

The days of simply posting a job online and landing qualified applicants are long gone. Your company needs to stand out. And the best way to stand out is to find your Purple Cow.

The OTA, in partnership with AvatarFleet, is hosting a two-part marketing series designed to re-energize your driver recruitment strategy. Led by Scott Rea, President of AvatarFleet, this training will help you fine-tune your advertising, determine where to spend your recruitment dollars, and provide hands-on assistance in crafting the perfect campaign for your company.

Part one of the series will be held on May 7, 2024, from 10:00 AM to 11:30 AM. This one-and-a-half hour virtual class will teach you the blueprint for finding your unique selling proposition (your "Purple Cow") and offer tools and tips on creating content that stands out from the crowd.

Part two of the series will be held on June 4, 2024, from 10:00 AM to 3:00 PM at the OTA Training Center in Westerville. In this hands-on workshop, you'll:

• Apply the concepts learned during the online webinar (for those who didn't attend, we'll conduct a brief review of the concepts).
• Conduct a complimentary ad review of your work.
• Learn how you can improve your ads to generate QUALITY leads more effectively (without spending a fortune on marketing agencies or video production teams).

You are asked to bring your social media advertisements created for recruiting drivers for a complimentary in-person ad review. 

Click here to Register